Step Up Or Walk Out
There's a vicious circle and most agents are trapped inside it BUT... there's a way out!
A common problem in the real estate industry is the over-saturation of agents who should have never entered into it. Yep, I'm about to lay down some realness so if your skin is thin, proceed with caution. You know the agent I'm talking about. They were seduced by the flexible schedule and the illusion HGTV sold them on the lifestyle of showing homes everyday. They have an idea of what this business is and if this agent is you, it’s time for you to step up or walk out. That's right...quit. Do yourself a favor and don’t spend another cent on open house signs or mailers and put this business behind you. Why? Because this industry is packed with mediocre, un-trained Realtors who botch deals and make the rest of us look bad.
Odds are this is triggering you. You're either…
-Upset because you know I’m right and you should quit but you don’t like being told what to do from someone who doesn’t know you.
Or
-Not upset at all because you’re a success at real estate and statements like the one above are actually funny because you’ve been in this business long enough to know it requires talent + training in order to succeed. You’re probably thinking “This is refreshing to read because I’m tired of doing deals with agents who lack training or have any real estate skills at all." Why do you think 80% of agents drop out in their first two years?
I’ll tell you why. They think this business is a job...
IT’S NOT!
It's a career! Like any career. You are a business owner. You aren't clocking in for someone else, you're clocking in for YOU! Thinking otherwise is insulting to the Realtors who hustle, the 20% that worked their tail off for measly commissions in their rookie years and STILL want to be in this industry. Real estate is a full time career. Part time agents don’t last and the full time ones who don’t invest in their business are relying on old methods to market themselves and negotiate deals. Regardless where you land in the Realtor spectrum, you're going to lose business to the big bad monster that's getting bigger everyday. What's the big bad monster???
Discount and flat-fee agents!
Yep, you'll lose business to people who will do the same job for substantially less money. Or you'll lose business to the top agents who hustle, have a system/strategy in place and provide top notch customer service. The digital age is wiping out most industries. Robots might have taken over the assembly line but computers are going to eliminate middlemen...including real estate agents! The good news is, the agents who have a solid grasp on their business and have boss-skills will be fine. In fact, they'll thrive. These agents will thrive because they have up-to-date marketing, skills in negotiation and a solid strategy/system in place. If you lack a solid strategy, are you sure you want to be in real estate? I have a confession to make about that. Click the video to discover it...
This business is changing rapidly. You won’t recognize it in five years. Discount brokers and flat fee agents are on the rise making this business more competitive. Sellers will ask “Why should I pay you 6 percent when someone else can do it for 1?” and then what? Do you know how to respond to this? Because this is going to become the norm and that's just the tip of the iceberg for agents who lack the skills Think I'm talking to the new agents here? NOT AT ALL! I'm talking to anyone who has been in the business for any length of time! In fact, the new agents are equipped with what's trending with advertising and technology. They are open to new concepts whereas the agents who have more experience stick to the old school way of doing things.
There are really good agents and there are mediocre agents. You’re one or the other. There is no gray area. The ones that are a success have a system and they stick to it. They also invest in keeping up to date with what's happening in marketing. They invest in outside help. This requires going to a week long seminars or reading fifty books or hiring expensive coaches. Those things work but they’re expensive and require getting in your car or on a plane. You don’t have to do any of those things. You simply need Broker Flow.
But of course there's the statement I hear often "I can't afford to". To which I say...
"You can't afford NOT to!"
Think of the typical things people spend money on...
The agents who say they can't afford to invest in their business are the ones who need it the most.
Buy a coffee maker and bring your lunch to work and you're already saving roughly $2300 a year! Downgrade your cell plan, cutback on your shoe/bag collection and you'll have more than enough money to purchase a course on how to have a solid business in real estate...and MAKE MORE MONEY! I built the course based on the tools and techniques I learned while being in the presence of New York City power-brokers and then became one. I packaged the secret sauce of real estate success and I'm offering it to you.
